There’s a new coffee shop chain in China, called Luckin Coffee, and it’s been fascinating to watch their rise in the local market. I know from my own observations that the Chinese in the big cities love their coffee. I’m aware the current stats on coffee consumption per nation says that the average person in China drinks only 3 coffees per year. However, that is changing *rapidly*.
China represents a huge opportunity for Western businesses, with the world’s largest internet population (751 million users), rising incomes, rapidly changing demographics and spending habits, and the world’s largest online retail events.
The opportunity to gain market share in China is exciting, but market entry into China is hard. Growing your customer base and revenue, guided by someone who has intimate knowledge of the market and the Chinese consumer, is the way to go.
SSW has over a decade of experience delivering technology solutions locally in China, and knows how to ‘Chinafy’ a software service to empower you to enter and succeed in the world’s most lucrative market
I’ve come to really enjoy writing these end-of-year review posts. I find it’s not until I’m looking back that I realise just how huge a year it’s been, and how much we’ve achieved – and 2015 was no exception! This year SSW doubled our YouTube presence, we’ve kept working and upgrading to the best and […]
SSW’s Beijing office is gearing up for the mid-autumn festival. The mid-autumn festival is most famous for its dense savoury mooncakes, and is sometimes called the mooncake festival. The full moon is traditionally a symbol for reunion, tuanyuan, as yuan means round. Chinese people celebrate by coming together as families to eat, drink and be merry. The […]