Last month, I posted about SSW’s homepage receiving a 2026 facelift! Looking back, this website has a long history of over 30 years. I thought it would be fun to share a few of the old homepages. Let’s take a trip back in time! I know, I know, some of them have aged better than […]
SSW’s new homepage is live after a UX and UI redesign focused on clarity, trust and conversion. See how comparative research, stronger hierarchy and progressively introduced proof turned a crowded homepage into a deliberate customer journey.
(Copy from North Sydney Council portal) MEDIA RELEASEFOR IMMEDIATE RELEASENorth Sydney Council Approves Critical Safety Link: Military Road Pedestrian Overpass ProjectNEUTRAL BAY, NSW – North Sydney Council has formally approved the development of the Military Road Strategic Pedestrian Link, a $38.2 million infrastructure project aimed at eliminating high-risk foot traffic interactions on one of Sydney’s […]
We rebuilt our Rules editing experience so updates are fast, safe, and painless, no more unreliable saves or 20-minute deploys. Now changes go live in ~30 seconds, with review-friendly workflows that keep quality high.
For us Aussies, December ended in a way that changed the tone of the whole year. The Bondi Beach mass shooting targeted a Jewish celebration and killed 15 people. This one was close to home (literally), as I live a couple of beaches down from Bondi and work with some Jewish team members at SSW. […]
I love feedback. When you run a popular app or open source project like TinaCMS, duplicate issues are a good problem to have – it means people care enough to tell you about bugs or when they have good ideas. Teams I see at other companies see duplicates as noise, something to be swept away […]
Every month, a new AI image generation model drops, and the internet declares, “design is over.” It isn’t. At SSW, our designers continue to ship plenty of brand assets (not limited to just SSW, TinaCMS and YakShaver), faster than usual, because they’re treating AI like a junior assistant. An Assistant that takes instructions via prompts, […]
OpenAI just hosted their “DevDay 2025” and as usual, it’s a big update. They dropped heaps of things that are going to change the way we build software, but I’d like to focus on 2, which really blew my mind: AgentKit and Apps in ChatGPT. #1 AgentKit Agent SDK The new Agents SDK, currently in […]
While working with teams, I’ve learnt that the best way to unlock innovation is to bring everyone together and work on a problem. We do this a few times a year by running Rules to Better Brainstorming Days. I love seeing developers step away from client work to share real pains and ideas, because the […]
2 years ago, back in December of 2023, I blogged about the first release of .NET Aspire and how it promised to simplify distributed application development. Since then, the Microsoft team has been busy, releasing new features every few months, and now it’s matured a lot. I’m certain devs are going to love the updates. […]