User journey mapping is a powerful way to uncover insights about your users’ behavior and preferences. It helps you create more engaging content and design better experiences for your users.
With BDD (Behavioural-Driven Development) and Gherkin syntax you can write unit test scenarios in plain text using a few key words (Given, When, Then). Plain text makes the test scenarios easy to understand, even for non-techies.
For many years I’ve been talking about user experience, to the point that some people don’t want to show me their new gadget because they don’t want my comments on the user experience. Similar to the concept of “User eXperience” in software design, the “Customer eXperience” is a marketing term with a commerce weighting that […]